Product Development
For me, there’s nothing more satisfying than building a new media product that answers a real audience need—starting with empathy and then defining, ideating, prototyping and iterating from there. It’s what keeps me excited to go to the office every morning.
Alongside, podcasts, virtual events, branded content and print, here are some other products I’ve built over the last few years.
Newsletters
Launched in April 2019, The Deep Dive unpacks complex ideas and trends shaping Asia’s future in a digestible, engaging format.
Also check out Gen.T Weekly, a more standard content aggregator email with bitesized additions to boost open rates.
Online Learning
Launched in partnership with Sofasoda, Gen.T Disrupt is an online learning course for young professionals in Asia looking to upskill.
Featuring 10 classes, released once a month from March 2022, the series leverages Gen.T’s brand and editorial voice in a new B2C mass market product—a first for the brand.
Editorial Lists
In five years, Gen.T’s flagship product has become the ultimate reference of entrepreneurs and young leaders who are shaping Asia’s future.
We created a robust methodology, which includes a panel of industry experts and a proprietary scoring system, to assess thousands of applications and identify the 300 most worthy candidates for each year’s list.
Some would say it’s a stretch to call a brand’s Instagram a product. For my money, building content franchises that deliver an engaging on-platform experience—and stand out in the most competitive of landscapes—while staying true to your brand identity demands a product mentality.